New Wash is a revolutionary product that cleanses any and all types of hair and scalp without detergent of any kind (or suds) and that makes conditioners, treatments and masques obsolete.
New Wash cleans hair with a proprietary blend of essential oils and naturally derived saturated cleansers – and no detergents or synthetic compounds. It conditions hair at the same time, and leaves it tangle-free. Over time, it revives hair abused by detergent, damaged by bleach, and fried by heat styling. If that wasn’t enough, color lasts far longer, and troubled scalps become so much happier.
How does New Wash work?
New Wash was specially formulated as an alternative to traditional shampoo and conditioner products. While conventional shampoos often contain cleansing surfactants such as SLS or SLES that can damage hair, New Wash offers both cleansing and conditioning benefits in one. Instead of using such surfactants, the non-foaming formula cleanses the hair and scalp with a combination of essential oils combined with carefully chosen vitamins, extracts and lightweight conditioners to create a perfect hair washing experience… the result being healthy, vibrant, rejuvenated hair.
A short chemistry lesson...all detergents love oil, and they love water, too. The oil-loving part firmly grabs impurities, and when you rinse, the water-loving part firmly grabs water, and everything is carried down the drain. Here’s the New Wash difference: The oil-loving part is naturally-derived, and as strong as detergent, but the water-loving part is weaker. That means that when you rinse, the bond is strong enough to pull away excess oil, product and other loosely attached particles, but too weak to disrupt your protective barrier. Plus, the New Wash molecules that remain are highly conditioning, which is why you don’t need conditioner or masque.
When you stop using detergent, your scalp stops over-compensating; oil glands normalize, irritation calms down, and hair is allowed its full potential. People who “relapse” see their error immediately, and vow to never let shampoo back into their lives.