New Wash is a family of all-in-one cleansers that clean, condition, detangle, and repair (that’s right, no conditioner needed!). Formulated with a combination of natural essential oils and gentle saturated cleansers – including Sunflower Seed, Jojoba Seed, and Evening Primrose Oils – New Wash does the job safely and gently so that color stays longer, curls take shape, scalps stay calm, and fighting frizz is finished. Finally, free yourself from damage by shampoo and expect the hair of your dreams: Shiny, smooth, soft, and healthy. What more can we ask for? One more thing: New Wash is biodegradable so you can feel better about what goes down the drain.
A brief chemistry lesson: All detergents love oil, and they love water, too. The oil-loving part firmly grabs impurities, and when you rinse, the water-loving part firmly grabs water, and everything is carried down the drain. Here’s the New Wash difference: The oil-loving part is naturally-derived and as strong as detergent, but the water-loving part is weaker. That means that when you rinse, the bond is strong enough to pull away excess oil, products, and other loosely attached particles, but too weak to disrupt your protective barrier of natural oils. Plus, the New Wash molecules that remain are highly conditioning, which is why you don’t need conditioner or masque.
When you stop using detergent, your scalp can stop overcompensating, and oil glands normalize. Irritation calms down, and hair can realize its natural potential. People who “relapse” see their error immediately, and vow to never let shampoo back into their lives.
New Wash is the future of hair cleansing. Mark our words: There will come a day when we’ll say, “Remember when we used to use shampoo?”