New Wash is a suite of revolutionary products that cleanse all types of hair adn scalp - and make conditioners, treatments and masques obsolete.
Instead of detergent or surfactants that can damage hair and irritate skin, a proprietary blend of essential oils and naturally derived saturated cleansers cleanse and condition hair at the same time to create a perfect washing experience. Over time, New Wash revives hair abused by detergent, damaged by bleach, and fried by heat styling. Color lasts far longer, and troubled scalps become so much happier.
A brief chemistry lesson: All detergents love oil, and they love water, too. The oil-loving part firmly grabs impurities, and when you rinse, the water-loving part firmly grabs water, and everything is carried down the drain. Here’s the New Wash difference: The oil-loving part is naturally-derived, and as strong as detergent, but the water-loving part is weaker. That means that when you rinse, the bond is strong enough to pull away excess oil, products and other loosely attached particles, but too weak to disrupt your protective barrier. Plus, the New Wash molecules that remain are highly conditioning, which is why you don’t need conditioner or masque.
When you stop using detergent, your scalp can stop overcompensating, and oil glands normalize. Irritation calms down, and hair can realize its natural potential. People who “relapse” see their error immediately, and vow to never let shampoo back into their lives.