New Wash is the best cleanser for the color-treated; we call it the colorist’s soulmate because the ones here at Hairstory Studio insist that clients use nothing else to preserve their work between appointments and ensure that hair is in the best possible condition.
New Wash is designed to preserve color by effectively attracting and removing molecules of a certain size (oils, soil, water) but to leave larger color molecules (even reds, which are the most delicate and fade-prone) where they belong: Deep in the cortex if permanent, or on the surface if semi- or demi-permanent.
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