There is no technical reason to use a color brand’s shampoo – or any shampoo – during a color service. Hairstory Studio colorists use only New Wash throughout the color process (even to deposit toner) to spectacular effect, and far healthier hair in the end.
You can bring your New Wash to your next appointment. You have the right to choose what is used on your body, and while hairdressers are expert in their field, you are expert in you. Once you become a confident New Wash user, tell your story at the salon and you might inspire another hairdresser to join the Hairstory community.
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